CLIENT:
Trek Bicycle Corp.
Happy Valley Hydroponics
Trek Bicycle Corp.
PROJECT:
Change the game in cycling apparel.
Change the game in cycling apparel.
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Ride the ride the riders ride.
Trek bicycles are built on a rock-solid foundation of innovation and engineering. We tapped into that innovative and daring spirit to create something to change the game in the cycling apparel space. This focus on user-centered design empowers designers to create innovative solutions to the real problems facing cyclists. One of the opportunities that we identified was that cycling-specific clothing has always been for a small percentage of actual riders. Most riders ride all types of bikes and participate in many other athletic activities, which make spending hundreds of dollars on each ride specific offering impractical.
We set out to make clothing for any rider on any style of bike. While creating apparel for any ride we also sought to create cycling apparel that would look good when worn off the bike to capitalize on the athleisure trend. The result was a very different looking collection of cycling apparel.
