CLIENT:
Benny Beans
Happy Valley Hydroponics
Benny Beans
PROJECT:
Turning passion into a bold brand identity.
Turning passion into a bold brand identity.
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Do what you love and the money will come.
Some of the best clients I have ever worked with are the ones that are the most passionate about what they are doing. The people at benny beans are some of the most enthusiastic people I have ever been around, and their product reflects that commitment.
The story of Benny Beans revolves around the company's founder, a salesman who spent a ton of time on the road and the birth of his first child. He wanted to get off the road and spend more time with his kid. To this end, he decided to take a risk and follow his passion for coffee roasting.
I took his story to heart as I began to design the identity for the brand. I used elements that are everyday sights for those who spend their time on the road and in airports. Lane/runway markings and the various other way-finding graphics. The high contrast colors and bold visuals create a unique look and tell the story of the brand.
