CLIENT:
Trek Bicycle Corp.
Happy Valley Hydroponics
Trek Bicycle Corp.
PROJECT:
Looking to the past to find the best path into the future.
Looking to the past to find the best path into the future.
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Strong, Light, Cheap. Pick Two.
Keith Bontrager is a cyclist who also happens to be a brilliant engineer. After destroying the best of what the traditional cycling brands had to offer, Keith set out to make something better. Using some good old-fashioned hard work, ingenuity, and some parts he scavenged from the dumpster behind the Specialized factory he did just that.
Changing the culture would take time, but there were a few things we could do that would make a huge impact. The first change we made was to dig into the archives. We took a look back at what made the brand a household name in the cycling industry and channeled that energy into new and innovative products.
