CLIENT:
Trek Bicycle Corp.
Happy Valley Hydroponics
Trek Bicycle Corp.
PROJECT:
Building on forty years of innovation and excellence to deliver world class products.
Building on forty years of innovation and excellence to deliver world class products.
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Best in class product period.
For Trek Bicycle, nothing but the best will do. Trek always had high standards for bikes, but for the apparel and accessories, it took plenty of hard work and dedication to reach the pinnacle of the industry.
We focused on compelling collections that cross-merchandised with the bike line and were able to create an assortment that was much easier for dealers to understand. The dealers increased understanding led to increased sales and better in-store merchandising.
