CLIENT:
DC Shoe Co.
Happy Valley Hydroponics
DC Shoe Co.
PROJECT:
Bringing the DC swagger on to the mountain.
Bringing the DC swagger on to the mountain.
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Just make it look rad.
Occasionally you receive little direction before you set off to work your magic as a freelance designer. DC commissioned me to design graphics for their snowboards as they were making their first venture into the winter apparel and accessories market.
DC Shoes had long been a trendsetting and innovative footwear brand. Looking to build on their triumphs, they wanted to branch out into snow sports. All I had was the name of the board and a few ideas about what I could do to make dc a success in the snow-sports business. I worked a few different comps around the "tone" name and focused on making the board visually loud. Eventually, we landed on a concept designed around classic EQ visualizers and then turned up the volume.