CLIENT:
Burton
Happy Valley Hydroponics
Burton
PROJECT:
Graphics for an iconic snowboard from an iconic brand.
Graphics for an iconic snowboard from an iconic brand.
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Drop-in and feel the difference.
After driving innovation and progress for over 40 years, Burton knows it's all about the journey.
The Custom series is one of the longest-running models in the Burton catalog because it is outstanding as an all-around board. The wide variety of uses and its unparallelled reputation have cultivated a devoted group of followers.
I kept the top sheet from being too polarizing. Bright colors create a striking visual, and the tonal floral pattern hints at the base graphic. The base is the floral explosion growing over the word as if the flowers are growing right off the board. The juxtaposition of the lush floral patterns and the white snow-covered landscape of winter create a surprising and memorable design experience.